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P&G Adds New Old Spice Bar Soaps

New TV spots debut today.

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By: TOM BRANNA

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P&G’s Old Spice brand is rolling out an all-new lineup of “manly scented” bar soaps. New Old Spice bar soap will be available in the brand’s three most popular scents–—Fiji, Pure Sport and Swagger. “With new Old Spice bar soap, we wanted show the more than 40 percent of guys who are bar soap loyalists that we have their backs when it comes to manly scented shower equipment,” said Joe Arcuri, VP, North America Beauty Care at Procter & Gamble. “We know many guys ar...

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